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#Caffeine free pepsi how to
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26.01.Minimum life based on 'use-by' date of product. ĥ Kantar Worldpanel, Usage Panel, Caffeine Free Cola occasions, 52wks to 26.01.20 (+20.2%)Ħ Kantar Worldpanel, Take-Home Panel, Sugar Tiers Cross-Purchase, 52wks, Data to w.e. Ĥ Kantar Worldpanel, In-Home Usage Panel, Consumers Who Consume Caffeine Free Cola, 52wks, Data to w.e.
Pepsi MAX No Caffeine will be available across the following pack formats:įor further press information, please contact the Britvic team at Cirkle.Īll reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781ġ Nielsen RMS GB, Grocery Multiples, Value Sales % change, 52wks to 25.01.20Ģ Kantar Worldpanel, Nutrition Service, 2019ģ Kantar Worldpanel, Take Home Panel, Total Consumers, 52wks, Data to w.e. Shop Pepsi Caffeine Free Diet Cola - compare prices, see product info & reviews, add to shopping list, or find in store. Pepsi Max No Caffeine will be available in-store from 17 th March. We’re confident that the launch will enable retailers to tap into this opportunity by offering people more choice with the same maximum, quality taste that they know and love, and as a result, also bring in new shoppers.” “With at home caffeine-free cola occasions growing by over +20% 5 and the majority of drinkers (53%) only buying into one of classic, diet or no sugar cola segments 6 , there is huge headroom for growth within the segment. Pepsi MAX No Caffeine is set to change that, offering customers more choice from our well-known and trusted brand, while helping to bring new shoppers into the segment. Despite the massive growth potential, until now, options have been limited to diet products only. Now we are doing away with the status quo again - this time in the caffeine-free segment. PepsiCo Inc., the maker of Pepsi, Mountain Dew, and many other popular soft drinks, is changing the formula of one of its offerings for the first time in decades. Over half of caffeine-free cola drinkers admit that they only ever consume this type 4 of cola.īen Parker, at home commercial director at Britvic, comments: “When Pepsi MAX launched in 1998, it reinvigorated the market by challenging ‘no sugar conventions’. Customers who opt for caffeine-free also tend to buy +84% more volume (of Cola) than those who favour caffeinated options 3. The launch comes at the perfect time for retailers to reinvigorate their cola products, with over half the population concerned about their intake of caffeine 2. Available in-store from 17 th March in a variety of take-home formats, the addition to the range taps into the caffeine-free cola segment, which continues to grow ahead of total cola 1.
Pepsi MAX is launching a first for the no-sugar cola segment, outside of diet products, with the unveiling of Pepsi MAX No Caffeine.
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